market innovations
Committed to Consumer Driven Market Innovation |
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Substrates
Killer White™ - Combining whiteness, brightness and brilliant ice bucket performance, Killer White™ is the proven uncoated paper of choice, delivering the tactile and visual appeal of uncoated paper without compromise. 
Enviro Label™ - Collotype’s Enviro Label™ is the environmental choice in self adhesive label paper stocks. Developed specifically for the wine industry, Enviro Label™ is the first 100% recycled uncoated label stock that equals the whiteness and visual appeal of traditional uncoated papers. Produced from 100% recycled certified pulp, the chlorine free face stock is laminated onto fully recyclable PET liner, eliminating by-product waste. Visit www.envirolabel.com.au to calculate the environmental benefits. 
Prestige Plus™ - For First Class presentation and label impact, Prestige Plus™ is the ideal paper for premium wine brands wishing to express that extra degree of visual, aesthetic and prestigious consumer appeal. With a bulk and thickness more than double that of traditional papers, Prestige Plus™ is the flagship of Collotype’s premium papers. - Extended Content
Uniwrap® - A revolutionary patented concept designed to provide additional valuable product information while using the limited space of the container. Simply pull back the resealable tabs and the Uniwrap unfolds completely around the container. Uniwrap is custom made and ideal for accommodating multiple languages, coupon offers and it ultimately saves on packaging costs. 
Unilabel® - A customized two-ply resealable label that is ideal for increased 'statutory' information requirements and is available in both paper and film. 
Extended Content Labels - A unique product that addresses the need for heavy content information, lengthy data and detailed instructions. ECL completely replaces the need for additional packaging. - Brand Security
RFID Security Solutions - RFID tags are used for product traceability, anti-theft and anti-counterfeiting security solutions. The main advantages in using this technology as opposed to bar-coding and magnetic bands are that no physical contact is needed and the tags are hidden behind the label, thus no space being taken from the label area. 
DNA SmartMark™ - Developed in conjunction with one of the world’s leading DNA specialists, Collotype’s DNA SmartMark™ is the ultimate in biological anti-counterfeiting and brand security. Printed onto a designated area of your label, the ability to read the coded spectral signature allows for product verification and tracking. 
In-Mold Labels provide the security needed in today's global specialty markets. We developed the in-mold labeling process and we are the world’s largest producer of IMLs. Our 27 years of experience means we have the know-how to develop customized applications by working in consultation with our customers. 
Holographic Inks - These unique, secure and decorative features produce finished products with tremendous eye appeal, creating a unique and attractive complement to your label design. Also effective as a security feature, holograms optical properties diffract light and create virtual 3D effects that are impossible to copy without specialized equipment and technology. - Promotional
Wine Find™ - The silent salesperson selling 24 hours per day, Wine Find™ is the most cost effective promotional and brand building tool available. Research shows that over 50% of wine consumption involves a new wine experience. Enjoying new wine is one thing; remembering their details at the next purchase opportunity is another. Wine Find™ solves that problem with its removable reminder panel that turns your label into a silent salesperson. 
Peel-n-Reveal™ label provides the perfect solution to your on-trade marketing challenges. The key to its success is the simplicity. Tapping into the ever present urge to peel off the label, the Peel N Reveal™ technology encourages your consumer to peel so that the message printed on the backside can be revealed! This unique technology was quickly adopted by MillerCoors to improve promotional sales on a regional basis. 
Perfect Serve™ - To assist the consumer in maximum enjoyment of wine, Perfect Serve™ will indicate when your wine is at the perfect temperature to deliver flavor and enjoyment as the winemaker intended. Using specially developed three phase thermochromatic inks, the label graphic will communicate if the wine is too warm, too cold or - Perfect. 
Shrink Sleeve Decorated Caps® attract shoppers' attention and open up a new area on a container for graphics. Multi-Color developed the world's first shrink sleeve decorated cap for Tide with Febreze and has received numerous shrink sleeve label awards for innovation as well as excellence in graphic reproduction. 
Promo Note™ - Collotype’s Promo Note™ delivers a simple solution to on bottle promotional communications for greatest impact and ease of use. Low cost, applied on line and positioned for maximum attention, Collotype’s Promo Note™ is an effective tool for seasonal and promotional communications. - Metallics
Foil Art™ - Delivering beauty, style and security, Foil Art™ is capable of reproducing the finest and most intricate details, to enhance your label's design, appeal and uniqueness. Etched with a customized image, the light catching effects of foil art create an illusion of light and motion for eye catching impact, and the intricate detail offers brand security applications. 
Bronze Stardust™ - Tradition and technology combine to deliver stunning effects through the use of Bronze Stardust™. Combining the tradition of Bronze with the latest in printing technology, a multitude of bronze shades, variable densities and any base colour, Bronze Stardust™ offers almost limitless creative potential. 
Molten Foil™ - Taking foil to new heights, Molten Foil™ delivers stunning metallic effects with a tactile impact on clear, gloss and matt stocks. The exceptional relief of Molten Foil™ catches the light from every angle, maximizing shelf stand out and consumer appeal. 
Metal Labels - Classical, distinctive and premium, Collotype’s Metal Labels are a solid investment in premium packaging. Embossing has never been more pronounced than on the thick aluminum substrate. Unlike traditional tin or pewter labels, Collotype’s Metal Labels are supplied on web for standard bottling line application. - Embellishments/Effects
Super High Build - A new innovation in screen printing technology, Super High Build adds a third dimension to your label through its stunning visual and tactile presence. See the difference, feel the difference and maximise your brands impact with Super High Build. 
Super Matt - A special technique of matting back gloss stocks to achieve the texture and look of uncoated papers. Ideal for labels that require high gloss and matt combinations. 
Sculptured Emboss - Bringing labels to life, Collotype’s sculptured emboss delivers the third dimension in label embellishments. Embossing to varying levels achieves dimensional depth, appearance and detail, achieving multilevel sculptured images limited only by the scope of your imagination. - Process and Technology
Virtual Sampling - A value added offering delivering realistic, virtual models of complex packaging and label designs with premium specialty effects. Provides for Design Option Review including evaluation of premium label effects in design context; Consumer Research reducing cost and improving speed to market; Computer Generated Sales Samples reducing the need for physical sales samples, all while minimizing the need for multiple print trials. 
Clear Advantage® - Developed with a patented ink system to deliver improved sustainability. Working with Coke from the beginning, it was clear that labels proved a necessary component in the success of the sustainable packaging initiative designed for the Latin American market. Multi-Color's more than 40 years of experience in the HTL business and commitment to innovation made the Coke returnable program possible. 
Flexo Heat Transfer - A unique label chemistry (patent pending) allowing us to deliver heat transfer labels on flexographic printed material. This solution has given our customers the option of the seamless, aesthetic, “no-label” look with a virtual 360 degree application to a variety of shapes and sizes of containers using the more economical flexographic print technology for lower volume items, in addition to our gravure printed HTL labels we invented 45 years ago. 
Reverse Print RefPET - Heat Transfer label is the first of its kind for the HTL Ref PET technology. The label has a message inside that shows up as the bottle empties reminding the customer to return it.